TRUST Selling
Consultative B2B sales training your clients trust—and your team can repeat.
Build a Sales Team Your Customers Trust
TRUST Selling combines proven sales practices with real-world experience to help your people become trusted advisors. They'll learn to ask better questions, understand what matters to customers, and recommend solutions that meet their needs—with clear next steps that move opportunities forward.
25+
in Sales & Leadership
ICF PCC
Professional Certified Coach
CSL
Certified Sales Leader
1,400 +
Professional Coaching Sessions
200 +
Training Sessions Delivered
Why it works
Process + presence: a clear conversation structure and a way of showing up—credible, curious, client-focused.
Human edge: builds the interpersonal skills AI can’t replace (listening, empathy, reading cues, adapting in the moment)..
Habits that stick: Live practice and coaching help turn new skills into everyday selling behaviours that improve performance.
What you’ll learn & practice
End-to-end fundamentals (prospecting → follow-up): clear steps you can repeat.
Mindset, time management, and habits that keep you on track with what moves the sale.
Interpersonal skills that set you apart: empathy, listening, reading buyer cues, adapting your style
Sales training that builds the skills, habits, and behaviours AI can’t replace—results today, relevance tomorrow.
What to expect
Interactive, engaging workshops focused on your business and customers—not lectures.
Individual and group work so you learn from others and see different perspectives.
Practical role-plays using real customer situations, with immediate feedback and coaching so participants can apply what they've learned.
Delivery: In person or virtual.
Can pair with: Sales Coaching or Communication Styles & Adaptability Training
Clients Feedback
-
“Shawna spoke to my business owners’ group and blew us away! We learned how to deepen conversations with our prospective and current clients and customers.”
Daya Naef, NABOE INSPIRE