TRUST Selling
Consultative B2B sales training your clients trust—and your team can repeat.
TRUST Selling is my core B2B program
It blends science-backed practices with real-world selling, so your people show up as trusted advisors—asking better questions, aligning with client priorities, and agreeing on client-focused solutions with clear next steps—without pressure.
20 years leading teams · Professional Certified Coach · Certified Sales Leader
· 1,000+ leaders coached · 200+ trainings delivered
Why it works
Process + presence: a clear conversation structure and a way of showing up—credible, curious, client-focused.
Human edge: builds the interpersonal skills AI can’t replace (listening, empathy, reading cues, adapting in the moment)..
Habits that stick: live practice with coaching turns clarity into everyday behaviours that move results toward targets..
What you’ll learn & practice
End-to-end fundamentals (prospecting → follow-up): clear steps you can repeat.
Mindset, time management, and habits that keep you on track with what moves the sale.
Interpersonal skills that set you apart: empathy, listening, reading buyer cues, adapting your style
Sales training that builds the skills, habits, and behaviours AI can’t replace—results today, relevance tomorrow.
What to expect
Interactive, engaging workshops focused on your business and customers—not lectures.
Individual and group work so you learn from others and see different perspectives.
Safe role plays with real-time training and sales coaching—so you walk away confident and prepared.
Delivery: In person or virtual.
Can pair with: Sales Coaching or Communication Styles & Adaptability Training
Clients Feedback
-
“Shawna spoke to my business owners’ group and blew us away! We learned how to deepen conversations with our prospective and current clients and customers.”
Daya Naef, NABOE INSPIRE