Sales Coaching

Build confident, focused, accountable sellers and teams.

A woman with glasses and a black shirt smiling and holding a tablet, talking to a man in a white shirt in a bright, modern office setting.

I coach sales leaders, teams, and individual sellers—including those transitioning into new roles or seeking to improve their own results. We get clear on what matters, turn that clarity into daily habits, and strengthen the customer conversations that build trust and win business. Expect better discovery, client-focused solutions with clear next steps, and follow-through that your clients feel.

Build confident, focused, accountable sellers and teams.

25+ Years

in Sales & Leadership

ICF PCC

Professional Certified Coach

CSL

Certified Sales Leader

1,400+

Professional Coaching Sessions

200+

Training Sessions Delivered

What we work on

  • Conversations that align to client priorities‍ ‍(discovery, value, next steps)

  • Clear expectations and shared accountability (for yourself and your team)

  • Focus, mindset, and time use (that keep you on what moves the sale)

Coaching is confidential and one-on-one, with each session focused on your sales goals, challenges, and what matters most to you.

Can pair with: Sales Training (TRUST Selling) or Communication Styles & Adaptability Training for added lift.

Clients Feedback

  • “My coach has been such an integral part of the growth I have experienced in the last 7-8 months. This process has played a significant role in my being very close to landing the biggest deal of my career and potentially securing a promotion.”

    National Account Manager

  • “Shawna provides a safe space and the tools to overcome obstacles, helping me balance personal and professional goals, reduce stress, and improve my sales performance.”

    Account Executive


Start with the Focus 5 Assessment to pinpoint strengths, gaps, and priorities—and track progress over time.